Monthly cadence
SEO performance brief
Organic traffic, rankings, and content performance with the analyst commentary that makes the numbers actionable. Built for SEO-focused agencies and content programs.
- 30 min setup
- 7 sections
- 4 data sources
Founders Circle pre-launch — we clone this template for your first 5 clients.
Sessions
42.1K
34%Top-3 KWs
+12
12CWV
92/100
4Keyword wins
- cold brew at home#14 → #3
- best espresso beans#22 → #8
- pour over guide#9 → #4
Keyword losses
- coffee subscription#4 → #9
- roast levels guide#11 → #18
Content shipped this month
"Cold brew" pillar
+8.2K sessions
Espresso buyer guide
+3.1K sessions
V60 method explainer
+2.4K sessions
Best for
- SEO agencies
- Content-marketing programs
- Agencies running organic + paid hybrids
- Clients where organic is the primary growth lever
Pulls from
- GA4
- Google Search Console
- Ahrefs (via webhook)
- HubSpot (for lead attribution)
Sections
What’s inside.
Every section is editable. Reorder, remove, or duplicate them per client.
- 01
Organic sessions + clicks (with deltas)
- 02
Top keyword movement (gains + losses)
- 03
Top content this period
- 04
Technical health snapshot (Core Web Vitals, indexation)
- 05
This month's content shipped
- 06
Next month's content plan + keyword targets
- 07
Open SEO questions
Why this template#
SEO results are slow, noisy, and easy to misread. A good SEO brief separates signal from noise by anchoring on the keywords and content the agency is actually working on, not the universe of search terms the client could theoretically rank for.
This template is structured for that: top keyword movement (signal) + top content this period (causation) + what we're shipping next (plan).
What makes it work#
Three structural choices specific to SEO reporting:
- Keyword movement is filtered to "worth talking about." Not every fluctuation. The keywords the agency is actively targeting, plus the keywords driving meaningful traffic changes (positive or negative).
- Content shipped this period. SEO is content + technical, but the content side is what the agency is producing month-over-month. Showing what shipped builds the case for what to expect 3-6 months from now.
- Technical health is a snapshot, not a deep-dive. Core Web Vitals, indexation rate, sitemap health. If something is on fire, escalate; otherwise, a one-line "green across the board" is fine.
What you'll customize#
- Keyword grouping: by topic cluster, by funnel stage, or by content type
- Lead attribution model: GA4 first-touch, HubSpot last-touch, or custom multi-touch
- Content cadence visibility: show all shipped content, or filter to long-form only
Clone SEO performance brief. Render in 18 minutes.
Founders Circle pre-launch — we clone the template, set up your first 5 clients, and run the first cycle alongside you. Capped at 25 agencies.