Block-based brief editor
Build the brief once with live data blocks pulled from your stack. No copy-paste from spreadsheets, no stale screenshots.
What it does
Every part of the brief, automated.
SendBriefs is six things, working together. The brief editor, branding, approvals, schedules, integrations, and engagement analytics. Each one does its job; together they make reporting a system instead of a Thursday-night chore.
What it looks like
The brief is the product. Everything else is plumbing.
Below is a stylized preview of a real SendBriefs delivery — branded for the client, packed with live data, approved in two clicks, opened on a Monday morning.
Reserve my spotNorthway · Q2 brief
April 2026Revenue
$ —
↑ 18.4%
Retention
$ —
↑ 4.2pp
CAC
$ —
↓ 11%
What we did this month
Plan for May
Sends 1st of every month3 inline comments68% opened · 4m avg read
The six
All six features, at a glance.
Tap any tile to jump to its deep dive below.
Per-client white-label
Each client sees their logo, their typography, their colors, on their domain. Your brand stays invisible unless they ask for it.
Two-click sign-off + audit log
Private review link, inline comments, structured change requests. Every action timestamped. Sign-off becomes data, not email.
Triggered + scheduled delivery
Send weekly, monthly, quarterly, or on data-change. Time-based or event-based. You set the rule once.
Connect what you already use
HubSpot, Stripe, GA4, GSC, Linear, Meta Ads, Google Ads. Plus webhook for anything else.
Brief analytics
Who opened, when, how long, which sections. Bring the data back into your next brief's narrative.
Every feature exists to remove one thing your team is currently doing manually. If we can’t point at the manual step we replace, we shouldn’t ship the feature.
01 / Editor
Block-based brief editor
Build the brief once with live data blocks pulled from your stack. No copy-paste from spreadsheets, no stale screenshots.
- Live data tokens — type {{revenue.mom}} and the number renders fresh every period.
- Narrative blocks, data blocks, and image blocks composable into any layout.
- Templates per client, per cadence, or per practice area — inherit and override.
Northway · Q2 brief
April 2026Revenue
$ —
↑ 18.4%
Retention
$ —
↑ 4.2pp
CAC
$ —
↓ 11%
What we did this month
Plan for May
Sends 1st of every month3 inline comments68% opened · 4m avg read
02 / Branding
Per-client white-label
Each client sees their logo, their typography, their colors, on their domain. Your brand stays invisible unless they ask for it.
- Custom subdomain per client (briefs.theirdomain.com via DNS).
- Theme tokens — color palette, fonts, header marks — set once, applied everywhere.
- Per-section branding on Enterprise (practice-area templates for big agencies).
Northway · Q2 brief
April 2026Per-client brandingRevenue
$ —
↑ 18.4%
Retention
$ —
↑ 4.2pp
CAC
$ —
↓ 11%
What we did this month
Plan for May
Sends 1st of every month3 inline comments68% opened · 4m avg read
03 / Approvals
Two-click sign-off + audit log
Private review link, inline comments, structured change requests. Every action timestamped. Sign-off becomes data, not email.
- Inline comments anchored to specific blocks — no email-tag.
- Structured "request change" flow with assignee + due-date.
- Immutable audit log — every approval, comment, and send recorded with timestamp + IP.
Northway · Q2 brief
April 2026Revenue
$ —
↑ 18.4%
Retention
$ —
↑ 4.2pp
CAC
$ —
↓ 11%
What we did this month
Plan for May
Sends 1st of every month3 inline comments68% opened · 4m avg read
04 / Schedules
Triggered + scheduled delivery
Send weekly, monthly, quarterly, or on data-change. Time-based or event-based. You set the rule once.
- Cron-style schedules: "1st of month, 9am client tz" or "every other Friday".
- Event triggers: send when revenue crosses a threshold or a campaign ends.
- Pause + resume per client, per template — never accidentally send during an MSA dispute.
Northway · Q2 brief
April 2026Revenue
$ —
↑ 18.4%
Retention
$ —
↑ 4.2pp
CAC
$ —
↓ 11%
What we did this month
Plan for May
Sends 1st of every month3 inline comments68% opened · 4m avg readScheduled delivery
05 / Integrations
Connect what you already use
HubSpot, Stripe, GA4, GSC, Linear, Meta Ads, Google Ads. Plus webhook for anything else.
- OAuth where available, scoped API keys where not. No password-storage anti-patterns.
- Cached at the workspace level — one fetch covers all briefs that reference the same source.
- Webhook fallback accepts any JSON payload — Zapier, Make, custom scripts, all work.
Northway · Q2 brief
April 2026Revenue
$ —
↑ 18.4%
Retention
$ —
↑ 4.2pp
CAC
$ —
↓ 11%
What we did this month
Plan for May
Sends 1st of every month3 inline comments68% opened · 4m avg read
06 / Engagement
Brief analytics
Who opened, when, how long, which sections. Bring the data back into your next brief's narrative.
- Per-brief open rate, time-on-page, scroll depth, click-throughs.
- Section-level engagement — see which blocks actually got read.
- Aggregate trends per client — Q2 engagement was 38% better than Q1, here's why.
Northway · Q2 brief
April 2026Revenue
$ —
↑ 18.4%
Retention
$ —
↑ 4.2pp
CAC
$ —
↓ 11%
What we did this month
Plan for May
Sends 1st of every month3 inline comments68% opened · 4m avg readBrief engagement analytics
See it on your data.
Founders Circle pre-launch — 25 spots, lifetime founder pricing, co-marketed case study. We set up your first 5 clients ourselves.