Friday Brief · essays
One essay per month on agency operations.
Sourced research, opinionated takes, and the unbillable-work math that nobody at an agency wants to think about. No drip campaigns, no upsells, no fluff. Unsubscribe in one click.
- 6 min
The 80/20 of recurring client briefs
Most of a recurring brief's value comes from a thin slice of its content — and most of the time goes into the slice that doesn't. Where the leverage actually is.
Agency operationsReporting research - 6 min
Why reporting eats Fridays
The structural reason most agencies lose Friday evenings to client reporting — and what would have to change for it to stop.
Agency operationsReporting research - 7 min
How to migrate your retainer reporting in a weekend
Switching reporting tools feels like a quarter-long project. It isn't — if you migrate the motion instead of the archive. An hour-by-hour playbook.
Agency operationsMigration - 7 min
Why we built SendBriefs around the brief, not the dashboard
Every other agency reporting tool optimizes for the dashboard. We don't. Here's the case for the brief as the unit of product.
Product philosophyAgency operations - 5 min
Per-client pricing is the only sane SaaS model for agencies
Per-seat pricing punishes agencies for hiring. Per-client pricing maps to actual value delivered. The math isn't close.
PricingAgency operations - 6 min
The audit-log gap that costs agencies retention
When a client disputes what was agreed, the agency without an audit trail loses — the argument, and often the account. The gap nobody prices in.
Agency operationsRetention
Friday Brief
One essay a month. In your inbox the day it’s published.
Sourced research, opinionated takes, no drip campaigns. Unsubscribe in one click.