About SendBriefs
Friday is sacred. It stopped being sacred.
We ran an agency for three years. The retainer paid for the work. The work happened during the day. The reporting happened at night — typed up on a Thursday, sent at 11pm because the meeting was at 9. We treated it as an unbillable tax, and the math worked until it didn’t.
The story
How we got here, in four moves.
2022
The agency
Three founders. Eighteen retainers. Reporting on Thursday nights, every week, for three years.
2024
The realization
The brief wasn’t overhead. It was the product — the only artifact our clients ever read.
2025
The pivot
We stopped taking new agency retainers. Wrote a brief renderer for ourselves. Friends asked for it.
2026
SendBriefs
Public launch. Built around one rule: if it doesn’t replace a manual step, we don’t ship it.
“Looking back, the brief wasn’t an output. It was the product. The thing the client paid for — the only artifact they actually saw. We’d been treating it as overhead for three years. SendBriefs flips that.”
How we build
Four rules we don’t break.
These are the lines that govern every product decision. They’re short on purpose — short rules are the only kind that survive contact with deadlines.
Briefs, not dashboards
The brief is what the client reads. We optimize for that, not for impressive-looking tile grids.
Sourced or it doesn’t ship
Every stat on this site traces to a real, dated, third-party study. If we can’t cite it, we don’t claim it.
Calm by default
No autoplay, no popups, no growth-hack pressure tactics. The Comfort panel is a hard product commitment.
Fewer features, finished
We ship slowly and finish completely. A half-done feature is worse than a missing one.
Founders Circle
We’re working with a small group of early agencies.
If you run an agency, are tired of reporting eating your Fridays, and want to shape the product as it grows — we’d love to talk. Founders Circle members get three things in exchange for honest feedback.
Apply to joinReplies from a founder within one business day · small group cap
Lifetime discount
A material price break that doesn't expire — for the life of your account, on any plan.
Co-marketing + case study
We co-write a public case study with your team. You own the narrative; we handle the design.
Founder access + roadmap input
Direct line to the founders, a private Slack, and monthly roadmap calls. Your feedback ships.
We’re a small team. We charge less than what we used to lose to weekend reporting. That math was the whole pitch — and it’s still the whole pitch.
We’re building this the way we wish someone had built it for us: opinionated, transparent, ad-free. If that maps to what your agency needs, you’re in the right place.
Take your Fridays back.
Founders Circle pre-launch — 25 agencies shape what reporting becomes. Lifetime pricing, co-marketed case study, direct line in.