SendBriefs vs Whatagraph

Why teams switch from Whatagraph to SendBriefs.

Whatagraph excels at visualizing channels. SendBriefs treats the brief as the unit of work — narrative, data, approval, and delivery in one artifact.

Why teams switch

Three things that change.

  • 01

    Narrative + data, not data alone

    Charts are a means, not the deliverable. The brief is.

  • 02

    Approval flow built in

    No exporting to PDF, no separate review tool, no chasing email threads.

  • 03

    Predictable pricing

    Per-client pricing scales with your book, not your team headcount.

Side by side

Feature by feature, fair framing.

FeatureSendBriefsWhatagraph
Brief editor
Block-based with live data tokens — type, embed, schedule.
Dashboard-first. Reports built around tiles, not narrative.
Per-client white-label
Full theming + custom domain on every paid plan.
White-label is available — tier-gated, with custom-domain on higher plans only.
Client approval flow
Private review link, inline comments, two-click sign-off, audit log.
Comments + share link. Audit log varies by plan.
Integrations
10 native + webhook fallback. Roadmap published.
Broad native catalog. Some require third-party connectors.
Pricing model
Per-client. Seats are unlimited.
Tiered by client count + sometimes seat-gated.
Onboarding
Live setup call on every paid plan + 30-day money-back.
Self-serve docs. Concierge on top tier.

Competitor descriptions reflect their current public surface area. Their pricing and feature gates change frequently — verify on their site for the latest.

Fair credit

Where Whatagraph is strong.

Whatagraph's chart aesthetic and data-source breadth are best-in-class for visual-first dashboards.

If those things are what you’re optimizing for, Whatagraph is the right call. SendBriefs is built for teams whose deliverable is the brief, not the dashboard.

See all comparisons