Per-client pricing

What it is#

Per-client pricing charges an agency based on the number of client relationships they manage with the tool, not the number of team members who log in.

A 20-person agency with 30 active clients pays for 30 clients. A 5-person agency with 30 active clients pays the same amount. The unit of value is the client, not the seat.

Why it makes sense for agencies#

Three reasons:

1. Seats are volatile. Agency teams shift constantly — junior hires, freelancers, account-team reshuffles. Per-seat pricing makes every staffing change a billing event, which creates friction and conversation-avoidance.
2. Clients are stable. The client roster changes slowly. A new client onboards once every few months. This is a much better unit for predictable billing.
3. Value scales with clients, not seats. A 20-person agency with 5 clients gets less value from a reporting tool than a 5-person agency with 30 clients. Per-seat pricing has this backward.

Where per-client pricing breaks#

Per-client pricing has one important edge case: very large clients where the work is genuinely complex enough that internal team load matters more than client count. For those, per-workspace pricing or a custom Enterprise tier becomes more sensible.

In SendBriefs specifically#

Per-client pricing is the default. Plan tiers are bucketed by client allotment:

• Solo — up to 5 clients
• Agency — up to 25 clients
• Agency Pro — up to 75 clients
• Enterprise — unlimited, custom contract

Per-additional-client overage rates are published transparently at /pricing.