Brief engagement analytics

What it is#

Engagement analytics measure how the client interacts with a delivered brief:

• Open rate — did the brief get opened at all
• Time on page — how long was the brief in view
• Section-level engagement — which sections got the most scroll time
• Click-throughs — which embedded links or CTAs the reader engaged with
• Repeat visits — did the brief get re-opened later

This is distinct from email open-rate tracking (which is unreliable + privacy-invasive); it's based on the brief being opened at its hosted URL.

Why agencies care#

Three real-world uses:

1. Renewal conversations. "Your CEO read the August brief three times, the September brief twice, the October brief once. We should talk about what they're looking for."
2. Content prioritization. If the strategic-recommendations section gets 4 minutes of read time but the campaign-performance section gets 12 seconds, you know where to invest your narrative energy.
3. Internal capacity planning. Some clients read every brief in detail. Others skim. Once you know which is which, the brief-production effort can scale to match.

What gets measured (and doesn't)#

Engagement analytics are page-level, not character-level. You see that the recipient scrolled past section X, not what specifically they read inside it. The granularity is sufficient to inform decisions without crossing into surveillance territory.

Privacy: engagement analytics are anonymized after 13 months. Workspace admins can opt out per-client if the client doesn't want this tracking, with no impact on delivery.

In SendBriefs specifically#

Engagement analytics ship on every paid plan. Data surfaces in the workspace as a per-brief detail view and a per-client trend over 90 days.